Could you please provide us with a professional introduction about yourself and your photography work?

My name is Veronika Guls. I’m a photographer based in Reykjavik, Iceland. I specialize in artistic and conceptual photography, working primarily from my own cozy studio where I create expressive and atmospheric photo projects. I’m passionate about turning visual ideas into stories through light, color, and emotion.

Can you tell us about how you got started in photography?

Photography has always been part of my life in some way, but I began pursuing it professionally just last year. What started as a creative outlet became my full-time passion, and I decided to set up my own studio space to have full freedom to explore my ideas.

What was your passion driving you during your journey? Who or what prompted you to begin?

It all started when my husband gave me a camera for my birthday. That gift completely changed everything for me. I began experimenting and quickly fell in love with the process of creating images. Living in Iceland, I’m constantly inspired by the incredible landscapes that surround me — the light, the textures, the mood of nature here. Traveling also plays a huge role in my inspiration; discovering new places and atmospheres always sparks fresh ideas for my work.

Could you walk us through your photoshoot planning process?

It usually starts with a mood or a feeling I want to express. From there, I build mood boards, scout locations or design the set in my studio, and carefully plan styling and lighting. I pay a lot of attention to color schemes, props, and small details that help bring the concept to life.

As a photography expert, what sets your work apart from other photographers?

For me, the most important thing is to make my model look beautiful — not just in the physical sense, but to highlight their unique vibe, mood, and personality. I always try to create a comfortable, relaxed atmosphere during shoots so the person feels confident and natural. I focus on capturing their best angles, using flattering light, and paying attention to all the small details that make someone shine in front of the camera.

Where do you get your ideas for photoshoots?

Everywhere! Icelandic nature, music, films, painting, vintage fashion, even random conversations. I keep folders full of inspiration and often combine unexpected elements to create something fresh.

Can you tell us about the most memorable moment you've had as a photographer and what experience you gained from that?

It was my first wedding. I was so nervous before the shoot, but everything went amazingly well. The atmosphere was beautiful, the people were kind, and to top it off, there was this stunning rose-colored sunset. That moment gave me so much confidence and reminded me how magical photography can be.

What are the most important components of an extraordinary photograph, in your opinion?

An extraordinary photo should have meaning and tell a story. It’s not just about beauty — it’s about capturing a feeling, a mood, or a deeper message that stays with you.

How do you strike a balance between your artistic expression and your client's expectations during a shoot?

Communication is everything. I always discuss the vision in detail beforehand and find creative ways to include my artistic touch while still meeting the client's goals.

How do other artists influence your work? Are there any other photographers you look up to? Who?

Definitely! I admire the color work of Miles Aldridge, the surrealism of Guy Bourdin, and the rawness of Richard Kern. I’m inspired by artists who are not afraid to push boundaries.

How do you enhance your vision after a session by post-processing your photos? Do you have a best-kept secret for editing processing that you'd like to share?

Honestly, I would love to shoot in a way that requires no editing at all — that’s the dream! But for now, I do a bit of editing to balance the colors and tones, and if the client requests, I can use some Photoshop. I always try to keep it as natural and subtle as possible.

Can you tell us about the most difficult photographic challenge you've ever had, including lighting, unexpected situations, and how you managed the issues on set?

One of the hardest situations was shooting at an event where it was really dark, and nobody wanted to be photographed. That experience made me realize that event photography isn’t really for me. I prefer creating something more intentional and artistic, rather than chasing moments people don’t want to share.

What are your top tips for aspiring photographers on skill development and finding their own creative voice? How did you develop yours?

Don’t think too much about the rules — composition, framing, all of that. Just shoot and get inspired by great artists. Everything has already been invented, but your own perspective is what makes it fresh. For me, it’s been about following what excites me and staying curious.

What is your favorite piece of work you've ever shot? (Include links)

My favorite project is actually about myself. It was very personal — I explored the feeling of not seeing myself as beautiful, which is part of why I feel more comfortable behind the camera than in front of it.

Can you tell me about an upcoming project you're working on and the idea behind it?

I really want to work more with Icelandic brands, combining modern fashion with the raw, wild landscapes of Iceland. I love the idea of exploring the connection between nature and human expression — something very minimal but emotional.

Can you tell us the story behind creating the photographs you submitted?

I was on vacation in Cyprus when the idea for these photos came to me. I noticed how bold and vivid the green-red color combination was, and I knew I had to build a shoot around that contrast. Plus, the heat of Cyprus added this extra layer of intensity to the images.

Where can we view more of your work and connect with you?

Instagram: instagram.com/veronika_guls

Facebook: facebook.com/veronikaguls

Photo: @veronika_guls

Photo: @m.film.m